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MAGAZINE
STUDIO
SCHOOL

Key Art as the Face of Your Film

Lesson 1
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Lesson 2
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Lesson 3
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Lesson 4
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Lesson 5
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Lesson 6
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Lesson 7
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Lesson 8
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Lesson 9
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Lesson 10
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Contributed By Glen Berry

IMPORTANT CONCEPTS
  1. Key Art is Critical
  2. Concept at a Glance

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SUMMARY

  • It doesn't matter if your movie is great or terrible, no one will watch it if you don't have good key art. Key art is the central piece of your marketing campaign so get it right.
  • Your key art must express your concept at a glance - what your film is about and to whom it is meant to appeal. It will also project an idea of production value and budget.
LESSON
Production Marketing
An introduction to marketing the independent film: overall strategy, budgeting, objectives and goals.
Key Art as the Face of Your Film
The key art is the most important part of your independent film's marketing campaign. It is absolutely critical that you this right or your project is going nowhere.
Independent Film Media Kit
The contents of the media kit for your independent film and guidelines for how to create them.
Production Website
A guide to building a website to promote your independent film.
Social Networking the Indie Film
How to use social networking websites like Facebook and Twitter to build an audience for your independent film.