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MAGAZINE
STUDIO
SCHOOL

Production Marketing

Lesson 1
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Lesson 2
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Lesson 3
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Lesson 4
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Lesson 5
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Lesson 6
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Lesson 7
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Lesson 8
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Lesson 9
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Lesson 10
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Contributed By Glen Berry

IMPORTANT CONCEPTS
  1. Make a Plan
  2. Invest Time and Money
  3. Build an Audience

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This content is part of the online course, Producing the Independent Film.

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SUMMARY

  • You must make a plan for marketing you film, if you don't you risk running out of momentum and enthusiasm at this critical and delicate stage.
  • You have already invested a lot of time and money into your feature. Do not fail your project and everyone involved in it by starving it of resources now.
  • You may have to do it one fan at a time but build a core group of people that are fans of your film. They will evangelize and spread the word to grow your audience.
LESSON
Production Marketing
An introduction to marketing the independent film: overall strategy, budgeting, objectives and goals.
Key Art as the Face of Your Film
The key art is the most important part of your independent film's marketing campaign. It is absolutely critical that you this right or your project is going nowhere.
Independent Film Media Kit
The contents of the media kit for your independent film and guidelines for how to create them.
Production Website
A guide to building a website to promote your independent film.
Social Networking the Indie Film
How to use social networking websites like Facebook and Twitter to build an audience for your independent film.