Contributed By Glen Berry
The Business Plan is Concrete.
You have to convince yourself.
Know your Weaknesses.
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There should be no guesswork in the business plan. This is where you do your research and back up everything with solid data.
You are the primary audience for the business plan. You have to convince yourself that this project is going to work before you show it to anyone else.
It is more important that you address the weaknesses of your project than highlight its strengths. You need to know both but glossing over problems is not going to fool anyone or do you any good.